The connection between DoveVivo and co-living will be the key feature of our new, print, online and outdoor advertising campaign. Devised and developed by Barabino & Partners, a leading international corporate communication firm, the campaign will chiefly be launched through the principal national newspapers over the course of 2019.
For 12 years, DoveVivo has been promoting the house sharing lifestyle model, which allows homeowners to advertise their rooms and properties and tenants to find rooms, apartments and potential house or flatmates. This business model, united with the growth of the company’s portfolio over the past few years, makes DoveVivo one of the biggest co-living companies in Italy. Co-living or flatsharing, represents a valid opportunity not only for the users of the DoveVivo community but also for the owners of the properties, who can make the most of their investments, while also freeing themselves from council tax and other expenses.
The new advertising campaign associates DoveVivo with co-living in terms of both the concept and visuals. As well as the choice of colour and fonts, which perfectly reflect the company’s brand identity, the use of the circle as a visual element links the logo to ‘CO’, not only emphasising the concept of co-living, but COhabitation, COoperation and COllaboration.